000			01802nam a22003131a 4500
001			ebr10005791
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			020206s2002 nyua sb 001 0 eng d
010			_z 2002001993
020			_z0814471528 (pbk.)
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)70739320
050	1	4	_aHD59 _b.H596 2002eb
082	0	4	_a659.2/0285/4678 _221
100	1		_aHoltz, Shel.
245	1	0	_aPublic relations on the Net _h[electronic resource] : _bwinning strategies to inform and influence the media, the investment community, the government, the public, and more! / _cShel Holtz.
250			_a2nd ed.
260			_aNew York : _bAMACOM, American Management Association, _cc2002.
300			_axx, 444 p. : _bill.
504			_aIncludes bibliographical references and index.
505	0		_aA report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aInternet in public relations.
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/rucke/Doc?id=10005791 _zAn electronic book accessible through the World Wide Web; click to view
999			_c18596 _d18596