000			01485nam a2200325 a 4500
001			ebr10700375
003			CaPaEBR
006			m o u
007			cr cn|||||||||
008			130208s2013 njuad sb 001 0 eng d
010			_z 2013001304
020			_z9781118480182 (cloth)
020			_z9781118660614 (e-book)
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)849927751
050	1	4	_aHF5414 _b.S378 2013eb
082	0	4	_a658.8/72 _223
100	1		_aSavar, Avi, _d1973-
245	1	0	_aContent to commerce _h[electronic resource] : _bengaging consumers across paid, owned, and earned channels / _cAvi Savar.
260			_aHoboken : _bWiley, _c2013.
300			_axlvi, 242 p. : _bill. (some col.)
504			_aIncludes bibliographical references and index.
505	0		_aAbout this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aSocial marketing.
650		0	_aInternet marketing.
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/rucke/Doc?id=10700375 _zAn electronic book accessible through the World Wide Web; click to view
999			_c21915 _d21915