000			01996nam a2200361 a 4500
001			ebr10529445
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			110907s2012 vtua sb 001 0 eng d
010			_z 2011037640
020			_z9781409439059 (hardback : alk. paper)
020			_z9781409439066 (e-book)
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)785778044
050	1	4	_aJF2112.P8 _bJ65 2012eb
082	0	4	_a324.7/3 _223
100	1		_aJohansen, Helene P. M.
245	1	0	_aRelational political marketing in party-centred democracies _h[electronic resource] : _bbecause we deserve it / _cHelene P.M. Johansen.
260			_aBurlington, Vt. : _bAshgate, _c2012.
300			_axi, 224 p. : _bill.
504			_aIncludes bibliographical references and index.
505	0		_aPreface -- Part I. Conceptual Whys and Contextual Wherefores: Some background and an introduction; Argument and theoretical ambitions; The contexts and some further clarifications -- Part II. Understanding Markets and Marketing - Two Important Frameworks: The managerial perspective; The relational perspective; A comparison of the two -- Part III. Political Marketing - Theorising Politics as 'Market': Contemporary political marketing - review and critique; A relational approach to party-centred politics; Some normative implications and a conclusion; Bibliography; Index.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2011. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aPublic relations and politics.
650		0	_aPolitical parties _xPublic relations.
650		0	_aAdvertising, Political.
650		0	_aCommunication in politics.
650		0	_aMarketing _xPolitical aspects.
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/rucke/Doc?id=10529445 _zAn electronic book accessible through the World Wide Web; click to view
999			_c233711 _d233711