000			01990cam a22003377i 4500
999			_c250141 _d250141
001			17446378
003			OSt
005			20250123114818.0
008			120829s2013 enkad b 001 0 eng
010			_a2012033810
020			_a9781107027893 (hardback)
020			_a9781107683099 (paperback)
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aHD62.4 _b.V466 2013
100	1		_aVerbeke, Alain, _eauthor.
245	1	0	_aInternational business strategy : _brethinking the foundations of global corporate success / _cAlain Verbeke.
250			_aSecond edition.
260			_a Cambridge : _bCambridge University Press _c2013.
300			_axxiii, 589 pages : _billustrations ; _c25 cm.
504			_aIncludes bibliographical references and index.
520			_a"Too many international business strategy textbooks slavishly adhere to mainstream conceptual models. The publication of those models in prestigious practitioner journals such as the Harvard Business Review seems to shelter them from scholarly criticism. The problem is that the policy recommendations derived from these models, while sometimes insightful, are all too often based on implicit and restrictive assumptions. They are frequently oversimplified and seldom based on a rigorous analytical framework that assesses the opportunity costs of following the recommended paths, that is the costs of foregoing alternative strategies"--
650		0	_aInternational business enterprises _xManagement.
650		0	_aInternational business enterprises _xManagement _vCase studies.
650		0	_aStrategic planning.
650		0	_aStrategic planning _vCase studies.
650		7	_aBUSINESS & ECONOMICS / International / General. _2bisacsh
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK