000			02266nam a22003734a 4500
001			ebr10224515
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			071126s2008 dcua sb 001 0 eng
010			_z 2007048074
020			_z9780815732679 (pbk. : alk. paper)
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)290569568
043			_an-us---
050	1	4	_aJK2281 _b.G74 2008eb
082	0	4	_a324.70973 _222
100	1		_aGreen, Donald P., _d1961-
245	1	0	_aGet out the vote _h[electronic resource] : _bhow to increase voter turnout / _cDonald P. Green, Alan S. Gerber.
250			_a2nd ed.
260			_aWashington, D.C. : _bBrookings Institution Press, _cc2008.
300			_ax, 225 p. : _bill.
504			_aIncludes bibliographical references (p. 201-218) and index.
505	0		_aIntroduction: Why voter mobilization matters -- Evidence versus received wisdom -- Door-to-door canvassing : shoe leather politics -- Leaflets : walk, don't talk -- Direct mail : postal service as campaign staff -- Phone banks : politics meets telemarketing -- Electronic mail : faster, cheaper, but does it work? -- Festivals and events : putting the party back into politics -- Mass media : do TV, radio, and newspaper ads boost turnout? -- What works, what doesn't, and what's next.
520			_a"Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals"--Provided by publisher.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aPolitical campaigns _zUnited States.
650		0	_aCampaign management _zUnited States.
650		0	_aVoting _zUnited States.
655		7	_aElectronic books. _2local
700	1		_aGerber, Alan S.
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/rucke/Doc?id=10224515 _zAn electronic book accessible through the World Wide Web; click to view
999			_c25486 _d25486