000 01204cam a22003134a 4500
001 13127090
003 OSt
005 20170227142559.0
008 030318s2004 ohua b 001 0 eng
010 _a 2003103984
020 _a0324190972
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415.2
_b.C49 2004
082 0 0 _a658.8/3
_222
100 1 _aChurchill, Gilbert A.
245 1 0 _aBasic marketing research /
_cGilbert A. Churchill, Tom J. Brown.
250 _a5th ed.
260 _aMason, Ohio :
_bSouth-Western,
_cc2004.
300 _axxvii, 738 p. :
_bill. ;
_c29 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy1409/2003103984-t.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy1409/2003103984-d.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy1409/2003103984-b.html
906 _a7
_bcbc
_corignew
_d3
_eepcn
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c255812
_d255811