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008			090204s2009 nyua 001 0 eng
010			_a 2009004100
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016	7		_a015175102 _2Uk
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020			_a0670020842
035			_a(OCoLC)ocn276819199
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050	0	0	_aHM851 _b.W38 2009
082	0	0	_a303.48/33 _222
100	1		_aWasik, Bill.
245	1	0	_aAnd then there's this : _bhow stories live and die in viral culture / _cBill Wasik.
260			_aNew York : _bViking, _c2009.
300			_a202 p. : _bill. ; _c24 cm.
500			_aIncludes index.
505	0		_aMy crowd (The Mob Project) -- Annuals (Stop Peter Bjorn and John ) -- I have a meme (The right-wing New York Times) -- Agent Zero (Bill Shiller) -- Nanopolitics (Oppodepot.com).
520			_aAnd Then There's This is Bill Wasik's journey along the unexplored frontier of the twenty-first century's rambunctious new-media culture. He covers this world in part as a journalist, following "buzz bands" as they rise and fall in the online music scene, visiting with viral marketers and political trendsetters and online provocateurs. But he also wades in as a participant, conducting his own hilarious experiments: an e-mail fad (which turned into the worldwide "flash mob" sensation), a viral website in a month-long competition, a fake blog that attempts to create "antibuzz," and more. --from publisher description
650		0	_aInternet _xSocial aspects.
650		0	_aInformation society _xPsychological aspects.
650		0	_aInternet users _xPsychology.
650		0	_aBlogs _xSocial aspects.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1001/2009004100-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1001/2009004100-d.html
856	4	1	_3Sample text _uhttp://www.loc.gov/catdir/enhancements/fy1204/2009004100-s.html
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