| 000 | 00945pam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 3432850 | ||
| 003 | OSt | ||
| 005 | 20170522095437.0 | ||
| 008 | 910617s1992 njua b 001 0 eng | ||
| 010 | _a 91024126 | ||
| 020 | _a0130141011 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5823 _b.A13 1992 |
| 082 | 0 | 0 |
_a659.1 _220 |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aAdvertising management / _cDavid A. Aaker, Rajeev Batra, John G. Myers. |
| 250 | _a4th ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice Hall, _cc1992. |
||
| 300 |
_axiii, 593 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _xManagement. |
|
| 700 | 1 | _aBatra, Rajeev. | |
| 700 | 1 |
_aMyers, John G., _d1933- |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c256403 _d256402 |
||