| 000 | 01292nam a2200337Ia 4500 | ||
|---|---|---|---|
| 001 | ebr10256791 | ||
| 003 | CaPaEBR | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 030213s2002 enk sb 001 0 eng d | ||
| 020 | _z9781412903967 | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 035 | _a(OCoLC)297392866 | ||
| 050 | 1 | 4 |
_aHD69.B7 _bC43 2002eb |
| 100 | 1 | _aChandler, Jon. | |
| 245 | 1 | 0 |
_aDeveloping brands with qualitative market research _h[electronic resource] / _cJon Chandler and Mike Owen. |
| 260 |
_aLondon ; _aThousand Oaks, CA : _bSage, _c2002. |
||
| 300 | _axvi, 140 p. | ||
| 490 | 0 |
_aQualitative market research ; _vv. 5 |
|
| 504 | _aIncludes bibliographical references (p. [131]-136) and index. | ||
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
||
| 650 | 0 | _aBusiness names. | |
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aNew products. | |
| 650 | 0 | _aMarketing research. | |
| 650 | 0 | _aQualitative research. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 700 | 1 |
_aOwen, Mike, _d1956- |
|
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/rucke/Doc?id=10256791 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c31381 _d31381 |
||