000			01627nam a2200397 a 4500
001			ebr10257554
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			080811s2009 cau sb 001 0 eng
010			_z 2008034930
020			_z0470293705 (cloth)
020			_z9780470293706 (cloth)
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)310184007
050	1	4	_aHF5415.5 _b.H585 2009eb
082	0	4	_a658.8/02 _222
100	1		_aHoltz, Shel.
245	1	0	_aTactical transparency _h[electronic resource] : _bhow leaders can leverage social media to maximize value and build their brand / _cShel Holtz, John C. Havens ; foreword by Lynne D. Johnson.
250			_a1st ed.
260			_aSan Francisco, CA : _bJossey-Bass, _cc2009.
300			_axiv, 297 p.
500			_a"IABC, International Association of Business Communicators."
504			_aIncludes bibliographical references (p. 277-281) and index.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aCustomer relations _xManagement.
650		0	_aSocial media.
650		0	_aInteractive marketing.
650		0	_aBusiness communication _xBlogs.
650		0	_aInternet marketing _xManagement.
655		7	_aElectronic books. _2local
700	1		_aHavens, John C.
710	2		_aInternational Association of Business Communicators.
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/rucke/Doc?id=10257554 _zAn electronic book accessible through the World Wide Web; click to view
999			_c32008 _d32008