| 000 | 01290nam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | ebr10747442 | ||
| 003 | CaPaEBR | ||
| 006 | m o u | ||
| 007 | cr cn||||||||| | ||
| 008 | 130517s2013 njua sb 001 0 eng d | ||
| 010 | _z 20130194 | ||
| 020 | _z9781118533338 (cloth) | ||
| 020 | _z9781118767948 (e-book) | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 035 | _a(OCoLC)859159691 | ||
| 050 | 1 | 4 |
_aHF5827.95 _b.P37 2013eb |
| 082 | 0 | 4 |
_a658.8/72 _223 |
| 245 | 0 | 4 |
_aThe passion conversation _h[electronic resource] : _bunderstanding, sparking, and sustaining word of mouth marketing / _cRobbin Phillips ... [et al.]. |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, Inc., _c2013. |
||
| 300 |
_axii, 212 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
||
| 650 | 0 | _aWord-of-mouth advertising. | |
| 650 | 0 | _aBusiness referrals. | |
| 650 | 0 | _aMarketing. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 700 | 1 | _aPhillips, Robbin. | |
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/rucke/Doc?id=10747442 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c34961 _d34961 |
||