| 000 | 01592nam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | ebr10740178 | ||
| 003 | CaPaEBR | ||
| 006 | m o u | ||
| 007 | cr cn||||||||| | ||
| 008 | 130222s2013 enkad sb 001 0 eng d | ||
| 010 | _z 2013006115 | ||
| 020 | _z9781409448273 (hardcover : alk. paper) | ||
| 020 | _z9781409448280 (e-book) | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 035 | _a(OCoLC)855022848 | ||
| 050 | 1 | 4 |
_aHD9665.5 _b.A574 2013eb |
| 082 | 0 | 4 |
_a338.4/76151 _223 |
| 100 | 1 |
_aAnsell, John, _d1947- |
|
| 245 | 1 | 0 |
_aTransforming big pharma _h[electronic resource] : _bassessing the strategic alternatives / _cJohn Ansell. |
| 260 |
_aFarnham, Surrey : _bGower Pub. Ltd., _c2013. |
||
| 300 |
_axvi, 265 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _apt. I. How pharma differs and why this is important -- pt. II. Assessing management concepts for the pharmaceutical industry -- pt. III. Big pharma's strategic options -- pt. IV. Where will new products come from? -- pt. V. Prospects for new products -- pt. VI. Getting a true fix on prospects -- pt. VII. Conclusions and summary. | |
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
||
| 650 | 0 |
_aPharmaceutical industry _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/rucke/Doc?id=10740178 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c35299 _d35299 |
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