| 000 | 01452nam a2200337Ia 4500 | ||
|---|---|---|---|
| 001 | ebr10227074 | ||
| 003 | CaPaEBR | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 071108s2008 onca sb 001 0 eng d | ||
| 020 | _z9781554580316 (pbk.) | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 035 | _a(OCoLC)568535539 | ||
| 050 | 1 | 4 |
_aHF5415 _b.R87 2007eb |
| 100 | 1 | _aRutherford, David. | |
| 245 | 1 | 0 |
_aVulcans, earthlings and marketing ROI _h[electronic resource] : _bgetting finance, marketing and advertising onto the same planet / _cDavid Rutherford and Jonathan Knowles. |
| 260 |
_aWaterloo, Ont. : _bWilfrid Laurier University Press, _cc2008. |
||
| 300 |
_axvi, 155 p. : _bill. |
||
| 500 | _aCo-published by the Institute of Communication Agencies. | ||
| 504 | _aIncludes bibliographical references (p. 135-137) and index. | ||
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
||
| 650 | 0 |
_aAdvertising _xRate of return. |
|
| 650 | 0 |
_aBrand name products _xValuation. |
|
| 650 | 0 |
_aMarketing _xFinance. |
|
| 650 | 0 | _aRate of return. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 700 | 1 | _aKnowles, Jonathan. | |
| 710 | 2 | _aInstitute of Communication Agencies. | |
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/rucke/Doc?id=10227074 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c41177 _d41177 |
||