000 01715nam a2200349 a 4500
001 ebr10288393
003 CaPaEBR
006 m u
007 cr cn|||||||||
008 080131s2008 enkaf sb 001 0 eng
010 _z 2008004129
015 _aGBA858605
_2bnb
016 7 _z014595347
_2Uk
020 _z9780199228010
020 _z0199228019
040 _aCaPaEBR
_cCaPaEBR
035 _a(OCoLC)319212835
043 _ae-uk---
050 1 4 _aHF5813.G7
_bF64 2008eb
082 0 4 _a659.10941
_222
100 1 _aFletcher, Winston.
245 1 0 _aPowers of persuasion
_h[electronic resource] :
_bthe inside story of British advertising : 1951-2000 /
_cWinston Fletcher.
260 _aOxford ;
_aNew York :
_bOxford University Press,
_c2008.
300 _a288 p., [16] p. of plates :
_bcol. ill.
504 _aIncludes bibliographical references (p. [256]-265) and index.
505 0 _a1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.
533 _aElectronic reproduction.
_bPalo Alto, Calif. :
_cebrary,
_d2013.
_nAvailable via World Wide Web.
_nAccess may be limited to ebrary affiliated libraries.
650 0 _aAdvertising
_zGreat Britain
_xHistory
_y20th century.
655 7 _aElectronic books.
_2local
710 2 _aebrary, Inc.
856 4 0 _uhttp://site.ebrary.com/lib/rucke/Doc?id=10288393
_zAn electronic book accessible through the World Wide Web; click to view
999 _c421
_d421