000			01496nam a2200349 a 4500
001			ebr10649048
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			130129s2012 enka sb 010 0 eng d
020			_z9781780529967
020			_z9781780529974 (e-book)
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)822967881
050	1	4	_aHF5416.5 _b.V57 2012eb
245	0	0	_aVisionary pricing _h[electronic resource] : _breflections and advances in honor of Dan Nimer / _cedited by Gerald E. Smith.
250			_a1st ed.
260			_aBingley [England] : _bEmerald Group Pub., _c2012.
300			_axix, 363 p. : _bill.
440		0	_aAdvances in business marketing & purchasing, _x1069-0964 ; _vv. 19
504			_aIncludes bibliographical references.
505	0		_asection 1. Dan Nimer -- section 2. Pricing, strategy, and competitive advantage -- section 3. The defining role of value in pricing -- section 4. Pricing capability and pricing innovation.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aPricing.
650		0	_aMarketing.
650		0	_aPurchasing.
655		7	_aElectronic books. _2local
700	1		_aSmith, Gerald E.
700	1		_aNimer, Dan.
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/rucke/Doc?id=10649048 _zAn electronic book accessible through the World Wide Web; click to view
999			_c44919 _d44919