000			02864nam a2200349Ia 4500
001			ebr10075556
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			041012s2005 nyu sb 001 0 eng d
010			_z 2004022296
020			_z0814408184
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)57896860
050	1	4	_aHE7797.Q35 _bM6 2005eb
082	0	4	_a338.7/62138456 _222
100	1		_aMock, Dave.
245	1	4	_aThe Qualcomm equation _h[electronic resource] : _bhow a fledgling Telecom company forged a new path to big profits and market dominance / _cDave Mock.
260			_aNew York : _bAMACOM American Management Association, _c2005.
300			_axx, 266 p.
504			_aIncludes bibliographical references and index.
505	0		_aEcstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960s -- From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980s -- Start of the cellular boom : the need for new commercial applications, 1980s -- Cellular goes digital : second-generation stirrings, late 1980s -- Disrupting the cellular status quo : Qualcomm goes to bat, 1989 -- Spreading the CDMA message : turning points, late 1989 -- New technology never sells itself : winning acceptance one demo at a time, 1989-1991 -- Creating a common interface : devising and testing, 1990-1991 -- Becoming a wireless standard : going the extra mile to acceptance, 1992-1993 -- Marketing in tandem with technology : building partnerships, 1993-1994 -- Wireless holy wars: trials by fire, 1994-1995 -- Make or break in personal communications services : the tide turns at last, 1995 -- Defining the core business : equipment manufacturer or technology developer? -- Developing an intellectual property business : establishing a firm foundation -- Fitting into the value chain : disseminating proprietary technology -- Tax collector or vital partner? Disseminating and protecting essential IP -- Breaking through bureaucratic barriers : regulatory politics and practices at home and abroad -- Creating the future of wireless : working toward a smooth transition to 3G -- Stacking the deck with the best talent : building internal and external teams of innovators -- Remaining a technology leader : positioning for 3G and beyond.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
610	2	0	_aQUALCOMM Inc.
650		0	_aTelecommunication.
650		0	_aWireless communication systems.
650		0	_aSpread spectrum communications.
650		0	_aCode division multiple access.
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/rucke/Doc?id=10075556 _zAn electronic book accessible through the World Wide Web; click to view
999			_c45181 _d45181