| 000 | 01136nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | ebr10064617 | ||
| 003 | CaPaEBR | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 040422s2004 ilu sb 001 0 eng d | ||
| 020 | _z0793188369 | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 035 | _a(OCoLC)70734560 | ||
| 050 | 1 | 4 |
_aHF5415.15 _b.W565 2004eb |
| 082 | 0 | 4 |
_a658.8 _222 |
| 100 | 1 |
_aWinsor, John, _d1959- |
|
| 245 | 1 | 0 |
_aBeyond the brand _h[electronic resource] : _bwhy engaging the right customers is essential to winning in business / _cJohn Winsor. |
| 260 |
_aChicago : _bDearborn Trade Pub., _c2004. |
||
| 300 | _axviii, 269 p. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
||
| 650 | 0 | _aProduct management. | |
| 650 | 0 | _aBrand loyalty. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/rucke/Doc?id=10064617 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c48188 _d48188 |
||