| 000 | 01474nam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | ebr10630539 | ||
| 003 | CaPaEBR | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 121210s2012 si a sb 001 0 eng d | ||
| 020 | _z9781118171684 | ||
| 020 | _z9781118171691 (e-book) | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 035 | _a(OCoLC)792892435 | ||
| 050 | 1 | 4 |
_aGV721.5 _b.D38 2012eb |
| 100 | 1 |
_aDavis, John, _d1960 Feb. 17- |
|
| 245 | 1 | 4 |
_aThe Olympic Games effect _h[electronic resource] : _bhow sports marketing builds strong brands / _cJohn A. Davis. |
| 250 | _aRev. and updated. | ||
| 260 |
_aSingapore : _bJohn Wiley & Sons Singapore, _c2012. |
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| 300 |
_axviii, 398, 25, 18 p. : _bill. |
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| 504 | _aIncludes bibliographical references (p. [321]-337) and index. | ||
| 505 | 0 | _asection 1. History, legacy, tradition -- section 2. Success and achievement -- section 3. Controversy and challenge -- section 4. Reputation development -- section 5. Olympic marketing victory. | |
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2011. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
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| 650 | 0 |
_aOlympics _xEconomic aspects. |
|
| 650 | 0 |
_aSports _xMarketing. |
|
| 650 | 0 | _aBranding (Marketing) | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/rucke/Doc?id=10630539 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c52790 _d52790 |
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