000			02731nam a2200361 a 4500
001			ebr10630628
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			120125s2012 nju s 001 0 eng d
010			_z 2012003558
020			_z9781118243268 (hardback)
020			_z9781118287057 (e-book)
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)795320662
050	1	4	_aHF5415.1265 _b.H378 2012eb
082	0	4	_a658.8/72 _223
100	1		_aHasen, Jeff, _d1958-
245	1	0	_aMobilized marketing _h[electronic resource] : _bhow to drive sales, engagement, and loyalty through mobile devices / _cJeff Hasen.
260			_aHoboken, N.J. : _bWiley, _c2012.
300			_axvii, 206 p.
500			_aIncludes index.
505	0		_apt. 1. The early years -- pt. 2. The present -- pt. 3. The future.
520			_a"Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts--why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights"-- _cProvided by publisher.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2011. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aTelemarketing.
650		0	_aMobile commerce.
650		0	_aInternet marketing.
650		0	_aCell phone advertising.
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/rucke/Doc?id=10630628 _zAn electronic book accessible through the World Wide Web; click to view
999			_c52846 _d52846