| 000 | 02377nam a2200373Ia 4500 | ||
|---|---|---|---|
| 001 | ebr10082383 | ||
| 003 | CaPaEBR | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 050711s2005 dcu sb 000 0 eng d | ||
| 020 | _z0821362682 | ||
| 020 | _z0821362690 (electronic bk.) | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
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| 035 | _a(OCoLC)70742864 | ||
| 050 | 1 | 4 |
_aRA552.U33 _bC33 2005eb |
| 082 | 0 | 4 |
_a353.6274096761 _222 |
| 100 | 1 | _aCaba�nero-Verzosa, Cecilia. | |
| 245 | 1 | 0 |
_aCounting on communication _h[electronic resource] : _bthe Uganda nutrition and early childhood development project / _cCecilia Caba�nero-Verzosa. |
| 260 |
_aWashington, D.C. : _bWorld Bank, _cc2005. |
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| 300 | _avii, 41 p. | ||
| 490 | 1 |
_aWorld Bank working paper ; _vno. 59 |
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| 504 | _aIncludes bibliographical references. | ||
| 520 | _aThe Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respect to child rearing, in order to develop and test effective messages. The communication strategy was developed in a highly participatory manner and included nurturing a team of champions for the project among policymakers, district officials, community leaders, and grassroots organizations to advocate for the project. It also included two-way communication activities developed to address the practices and behaviors that would need to be changed in order for the project to be successful, rather than merely disseminating messages based on assumptions of project benefits. | ||
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
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| 650 | 0 |
_aHealth promotion _zUganda. |
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| 650 | 0 |
_aMalnutrition in children _zUganda _xPrevention. |
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| 650 | 0 |
_aEconomic assistance _zUganda. |
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| 650 | 0 | _aHealth, Nutrition, and Population. | |
| 650 | 0 | _aSocial and Cultural Issues. | |
| 655 | 7 |
_aElectronic books. _2local |
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| 710 | 2 | _aebrary, Inc. | |
| 830 | 0 |
_aWorld Bank working paper ; _vno. 59. |
|
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/rucke/Doc?id=10082383 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c56554 _d56554 |
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