000			01683nam a22003494a 4500
001			ebr10084450
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			040205s2004 enk s 000 0 eng
020			_z074944200X
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)70725617
050	1	4	_aHF5415.2 _b.B49 2004eb
082	0	4	_a658.8/3 _222
100	1		_aBirn, Robin.
245	1	4	_aThe effective use of market research _h[electronic resource] : _bhow to drive and focus better business decisions / _cRobin J. Birn.
250			_a4th ed.
260			_aLondon ; _aSterling, VA : _bKogan Page, _c2004.
300			_axiv, 226 p.
490	1		_aMarket research in practice
505	0		_aKey to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aMarketing research.
650		0	_aDecision making.
650		0	_aStrategic planning.
650		0	_aSuccess in business.
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
830		0	_aMarket research in practice series.
856	4	0	_uhttp://site.ebrary.com/lib/rucke/Doc?id=10084450 _zAn electronic book accessible through the World Wide Web; click to view
999			_c65929 _d65929