000			01626nam a2200385 a 4500
001			ebr10300872
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			070827s2007 enka sb 001 0 eng
010			_z 2007035534
020			_z9780470517918 (cloth : alk. paper)
020			_z0470517913 (cloth : alk. paper)
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)647782734
050	1	4	_aHF5415.1255 _b.K56 2007eb
082	0	4	_a658.8/27 _222
100	1		_aKing, Stephen, _d1931-2006.
245	1	2	_aA master class in brand planning _h[electronic resource] : _bthe timeless works of Stephen King / _cedited by Judie Lannon, Merry Baskin.
260			_aChichester, West Sussex, England ; _aHoboken, NJ : _bJohn Wiley & Sons, _cc2007.
300			_axliii, 351 p. : _bill.
500			_aA selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners.
504			_aIncludes bibliographical references and index.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aBranding (Marketing) _xManagement.
650		0	_aNew products.
650		0	_aBrand name products.
650		0	_aAdvertising _xManagement.
650		0	_aMarketing research.
655		7	_aElectronic books. _2local
700	1		_aLannon, Judie.
700	1		_aBaskin, Merry.
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/rucke/Doc?id=10300872 _zAn electronic book accessible through the World Wide Web; click to view
999			_c66487 _d66487