000			01796nam a2200301Ia 4500
001			ebr10057394
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			040122s2004 ilu sb 001 0 eng d
020			_z0793186005 (6x9 hardcover)
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)70742621
050	1	4	_aLB2342.82 _b.M67 2004eb
082	0	4	_a378.1/06 _222
100	1		_aMorrison, David A. _q(David Ashley)
245	1	0	_aMarketing to the campus crowd _h[electronic resource] : _beverything you need to know to capture the $200 billion college market / _cby David A. Morrison.
260			_aChicago, Ill. : _bDearborn Trade, _cc2004.
300			_axx, 252 p.
504			_aIncludes bibliographical references and index.
505	0		_aA few notes -- Going back to school -- Why college marketing? ("what's all the fuss?" -- College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through "big mother" -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned "insider" -- We want to hear from you!
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aUniversities and colleges _zUnited States _xMarketing.
650		0	_aCollege publicity.
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/rucke/Doc?id=10057394 _zAn electronic book accessible through the World Wide Web; click to view
999			_c71697 _d71697