000			02060nam a22003614a 4500
001			ebr10057400
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			031208s2004 ilua sb 001 0 eng
010			_z 2003026591
020			_z0793185998
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)60365470
050	1	4	_aHF5415.32 _b.S55 2004eb
082	0	4	_a658.8/0083/4 _222
100	1		_aSiegel, David L.
245	1	4	_aThe great tween buying machine _h[electronic resource] : _bcapturing your share of the multi-billion-dollar tween market / _cDavid L. Siegel, Timothy J. Coffey, and Gregory Livingston.
246	3	0	_aCapturing your share of the multi-billion-dollar tween market
260			_aChicago : _bDearborn Trade Publishing, _cc 2004.
300			_axi, 225 p. : _bill.
500			_aOriginally published: Ithaca, N.Y.: Paramount Marketing Pub., 2001.
504			_aIncludes bibliographical references (p. 207-209) and index.
505	0		_aPart 1: Who are these tweens? -- Why bother with the tween market? -- What drives tweens? -- Tween money and influence -- Tweens' interests and activities -- Happiness is being a tween -- Education isn't what it used to be -- Tweens' favorite things: food, music, fashion, and toys -- Part 2: Marketing, advertising, and new product development -- The old media and the new media -- Advertising that works with tweens -- How to use licensing -- Finding tweens at the grass roots level -- Developing new products for tweens -- Researching and staying in touch.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aChild consumers.
650		0	_aMarket segmentation.
655		7	_aElectronic books. _2local
700	1		_aCoffey, Timothy J.
700	1		_aLivingston, Gregory.
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/rucke/Doc?id=10057400 _zAn electronic book accessible through the World Wide Web; click to view
999			_c71703 _d71703