000			01630nam a2200325 a 4500
001			ebr10629615
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			121211s2013 si a sb 001 0 eng d
020			_z9781118153741
020			_z9780470821329
020			_z9781118153888 (e-book)
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)823737737
050	1	4	_aHF5415 _b.D38 2013eb
100	1		_aDavis, John, _d1960 Feb. 17-
245	1	0	_aMeasuring marketing _h[electronic resource] : _b110+ key metrics every marketer needs / _cJohn A. Davis.
250			_a2nd ed.
260			_aSingapore : _bJohn Wiley & Sons Singapore, _c2013.
300			_axxii, 344 p. : _bill.
504			_aIncludes bibliographical references and index.
505	0		_asection 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2011. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aMarketing _xEvaluation.
650		0	_aMarketing research.
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/rucke/Doc?id=10629615 _zAn electronic book accessible through the World Wide Web; click to view
999			_c72838 _d72838