| 000 | 01566nam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | ebr10655480 | ||
| 003 | CaPaEBR | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 130301s2005 gw ad sb 000 0 eng d | ||
| 020 | _z3865960545 | ||
| 020 | _z9783865960542 | ||
| 020 | _z9783865969309 (e-book) | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 035 | _a(OCoLC)834575148 | ||
| 041 | 0 |
_aeng _ager |
|
| 050 | 1 | 4 |
_aHF5415.123 _b.S74 2005eb |
| 100 | 1 | _aSternkopf, Sylva-Mich�ele. | |
| 245 | 1 | 0 |
_aEnglish in marketing _h[electronic resource] : _binternational communication strategies in small and medium-sized enterprises / _cSylva-Mich�ele Sternkopf. |
| 260 |
_aBerlin : _bFrank & Timme, _c2005. |
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| 300 |
_a379 p. : _bill. |
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| 504 | _aIncludes bibliographical references. | ||
| 505 | 0 | _apt. I. Discourse analysis of marketing communications -- pt. II. Semiotic and linguistic analysis of promotional literature -- pt. III. Merging results. | |
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
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| 546 | _aIn English with a contribution in German. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aCommunication, International. | |
| 650 | 0 | _aInternational business enterprises. | |
| 650 | 0 | _aBusiness communication. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/rucke/Doc?id=10655480 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c76452 _d76452 |
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