000 02667nam a2200409 i 4500
001 ebr10824195
003 CaPaEBR
006 m o d
007 cr cn|||||||||
008 131219t20142014cau ob 001 0 eng|d
020 _z9781611329117 (hardback)
020 _z9781611329124 (pbk.)
020 _a9781611329131 (e-book)
040 _aCaPaEBR
_beng
_erda
_epn
_cCaPaEBR
035 _a(OCoLC)871317916
050 1 4 _aHD53
_b.M64 2014eb
082 0 4 _a302.3/5
_223
100 1 _aMoeran, Brian,
_d1944-
245 1 4 _aThe business of creativity :
_btoward an anthropology of worth /
_cBrian Moeran.
264 1 _aWalnut Creek, CA :
_bLeft Coast Press,
_c[2014]
264 4 _c�2014
300 _a1 online resource (301 pages).
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
490 0 _aAnthropology and business: crossing boundaries, innovating praxis ;
_v1
504 _aIncludes bibliographical references and index.
520 _a"How does a group of people brought together because of their diverse skills and professional knowledge set out to be 'creative'? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth"--
_cProvided by publisher.
588 _aDescription based on print version record.
590 _aElectronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
650 0 _aCreative ability
_xEconomic aspects.
650 0 _aCreative ability in business.
655 0 _aElectronic books.
776 0 8 _iPrint version:
_aMoeran, Brian.
_tBusiness of creativity : toward an anthropology of worth.
_dWalnut Creek, CA : Left Coast Press, [2014]
_h298 pages
_kAnthropology and business: crossing boundaries, innovating praxis ; 1
_z9781611329124
_w(DLC)10824195
797 2 _aebrary.
856 4 0 _uhttp://site.ebrary.com/lib/rucke/Doc?id=10824195
_zAn electronic book accessible through the World Wide Web; click to view
999 _c86971
_d86971