| 000 | 01202nam a2200313Ia 4500 | ||
|---|---|---|---|
| 001 | ebr10270697 | ||
| 003 | CaPaEBR | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 080417s2008 nju sb 001 0 eng d | ||
| 010 | _z 2008016815 | ||
| 020 | _z9780470288597 (cloth) | ||
| 020 | _z0470288590 (cloth) | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 035 | _a(OCoLC)302407175 | ||
| 050 | 1 | 4 |
_aHF5415 _b.T729 2008eb |
| 082 | 0 | 4 |
_a658.8 _222 |
| 100 | 1 | _aTrout, Jack. | |
| 245 | 1 | 0 |
_aIn search of the obvious _h[electronic resource] : _bthe antidote for today's marketing mess / _cJack Trout. |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2008. |
||
| 300 | _axv, 208 p. | ||
| 504 | _aIncludes bibliographical references (p. 195-197) and index. | ||
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aAdvertising _xBrand name products. |
|
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/rucke/Doc?id=10270697 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c8952 _d8952 |
||