The experience effect
Joseph, Jim, 1963-
The experience effect engage your customers with a consistent and memorable brand experience / [electronic resource] : Jim Joseph. - New York : AMACOM, c2010. - xviii, 222 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)
Brand loyalty.
Customer relations.
Electronic books.
HF5415.1255 / .J67 2010eb
658.8/27
The experience effect engage your customers with a consistent and memorable brand experience / [electronic resource] : Jim Joseph. - New York : AMACOM, c2010. - xviii, 222 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)
Brand loyalty.
Customer relations.
Electronic books.
HF5415.1255 / .J67 2010eb
658.8/27