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Information propagation on the Web 2.0

Elsner, Mark.

Information propagation on the Web 2.0 two essays on the propagation of user-generated content and how it is affected by social networks / [electronic resource] : Mark Elsner. - Frankfurt am Main : Peter Lang, 2012. - 131 p. : ill. - Marketing im Globalen Wettbewerb = Marketing & global competition, v. 2 1867-8424 ; .

Dissertation--Mainz Univ., 2010.

Includes bibliographical references.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Online social networks.
User-generated content.


Electronic books.

ZA4482 / .E47 2012eb

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