Igniting the brand
Cahill, Jonathan.
Igniting the brand strategies that have shot brands to success / [electronic resource] : Jonathan Cahill. - London : Marshall Cavendish Business, 2008. - 176 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)
Electronic books.
HF5415.1255 / .C34 2008eb
Igniting the brand strategies that have shot brands to success / [electronic resource] : Jonathan Cahill. - London : Marshall Cavendish Business, 2008. - 176 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)
Electronic books.
HF5415.1255 / .C34 2008eb