Igniting the brand [electronic resource] : strategies that have shot brands to success / Jonathan Cahill.
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TextPublication details: London : Marshall Cavendish Business, 2008.Description: 176 p. : illSubject(s): Genre/Form: LOC classification: - HF5415.1255 .C34 2008eb
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Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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