The new rules of marketing & PR
Scott, David Meerman.
The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / [electronic resource] : David Meerman Scott. - 4th ed. - Hoboken, NJ : John Wiley & Sons, Inc., c2013. - xxiii, 439 p.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Internet marketing.
Public relations.
Electronic books.
HF5415.1265 / .S393 2013eb
658.8/72
The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / [electronic resource] : David Meerman Scott. - 4th ed. - Hoboken, NJ : John Wiley & Sons, Inc., c2013. - xxiii, 439 p.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Internet marketing.
Public relations.
Electronic books.
HF5415.1265 / .S393 2013eb
658.8/72