The new rules of marketing & PR [electronic resource] : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.

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TextPublication details: Hoboken, NJ : John Wiley & Sons, Inc., c2013.Edition: 4th edDescription: xxiii, 439 pSubject(s):

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Includes index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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