Relational political marketing in party-centred democracies
Johansen, Helene P. M.
Relational political marketing in party-centred democracies because we deserve it / [electronic resource] : Helene P.M. Johansen. - Burlington, Vt. : Ashgate, 2012. - xi, 224 p. : ill.
Includes bibliographical references and index.
Preface -- Part I. Conceptual Whys and Contextual Wherefores: Some background and an introduction; Argument and theoretical ambitions; The contexts and some further clarifications -- Part II. Understanding Markets and Marketing - Two Important Frameworks: The managerial perspective; The relational perspective; A comparison of the two -- Part III. Political Marketing - Theorising Politics as 'Market': Contemporary political marketing - review and critique; A relational approach to party-centred politics; Some normative implications and a conclusion; Bibliography; Index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Public relations and politics.
Political parties--Public relations.
Advertising, Political.
Communication in politics.
Marketing--Political aspects.
Electronic books.
JF2112.P8 / J65 2012eb
324.7/3
Relational political marketing in party-centred democracies because we deserve it / [electronic resource] : Helene P.M. Johansen. - Burlington, Vt. : Ashgate, 2012. - xi, 224 p. : ill.
Includes bibliographical references and index.
Preface -- Part I. Conceptual Whys and Contextual Wherefores: Some background and an introduction; Argument and theoretical ambitions; The contexts and some further clarifications -- Part II. Understanding Markets and Marketing - Two Important Frameworks: The managerial perspective; The relational perspective; A comparison of the two -- Part III. Political Marketing - Theorising Politics as 'Market': Contemporary political marketing - review and critique; A relational approach to party-centred politics; Some normative implications and a conclusion; Bibliography; Index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Public relations and politics.
Political parties--Public relations.
Advertising, Political.
Communication in politics.
Marketing--Political aspects.
Electronic books.
JF2112.P8 / J65 2012eb
324.7/3