Relational political marketing in party-centred democracies (Record no. 233711)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01996nam a2200361 a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 324.7/3 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Johansen, Helene P. M. |
| 245 10 - TITLE STATEMENT | |
| Title | Relational political marketing in party-centred democracies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Burlington, Vt. : |
| Name of publisher | Ashgate, |
| Year of publication | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi, 224 p. : |
| Other physical details | ill. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface -- Part I. Conceptual Whys and Contextual Wherefores: Some background and an introduction; Argument and theoretical ambitions; The contexts and some further clarifications -- Part II. Understanding Markets and Marketing - Two Important Frameworks: The managerial perspective; The relational perspective; A comparison of the two -- Part III. Political Marketing - Theorising Politics as 'Market': Contemporary political marketing - review and critique; A relational approach to party-centred politics; Some normative implications and a conclusion; Bibliography; Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Public relations and politics. |
| Topical Term | Political parties |
| Topical Term | Advertising, Political. |
| Topical Term | Communication in politics. |
| Topical Term | Marketing |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10529445 |
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