Premium by design
Bevolo, Marco.
Premium by design how to understand, design and market high end products / [electronic resource] : Marco Bevolo, Alex Gofman, Howard Moskowitz. - Burlington, Vt. : Gower, 2011. - xxix, 294 p. : ill.
Includes bibliographical references and index.
Achievable dreams -- Horizons where aspiration gazes -- Luxury : aim high for a strong head start -- Business tool - deciphering the "algebra" of consumer's minds -- Rule #1: it is all about the "beef" (dimension: authenticity and value) -- Rule #2: it is all about the design and experience -- Rule #3: it is all about creating the "new" (dimension: innovation and leadership) -- Rule #4: it is all about "fame" (dimension: marketing, communication and distribution) -- Rule #5: it is all about "higher values" (dimension: sustainability and simplicity) -- Urban futures : opportunities for tomorrow's high end -- Premium products & experiences through high design -- Design for tomorrow -- Creating new high end propositions -- Know thy customer: sequencing the genome of the high end mind.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Luxury goods industry.
Luxuries.
New products.
Product design.
Electronic books.
HD9999.L852 / B48 2011eb
658.5/75
Premium by design how to understand, design and market high end products / [electronic resource] : Marco Bevolo, Alex Gofman, Howard Moskowitz. - Burlington, Vt. : Gower, 2011. - xxix, 294 p. : ill.
Includes bibliographical references and index.
Achievable dreams -- Horizons where aspiration gazes -- Luxury : aim high for a strong head start -- Business tool - deciphering the "algebra" of consumer's minds -- Rule #1: it is all about the "beef" (dimension: authenticity and value) -- Rule #2: it is all about the design and experience -- Rule #3: it is all about creating the "new" (dimension: innovation and leadership) -- Rule #4: it is all about "fame" (dimension: marketing, communication and distribution) -- Rule #5: it is all about "higher values" (dimension: sustainability and simplicity) -- Urban futures : opportunities for tomorrow's high end -- Premium products & experiences through high design -- Design for tomorrow -- Creating new high end propositions -- Know thy customer: sequencing the genome of the high end mind.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Luxury goods industry.
Luxuries.
New products.
Product design.
Electronic books.
HD9999.L852 / B48 2011eb
658.5/75