Premium by design (Record no. 246420)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02183nam a2200373 a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.5/75 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Bevolo, Marco. |
| 245 10 - TITLE STATEMENT | |
| Title | Premium by design |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Burlington, Vt. : |
| Name of publisher | Gower, |
| Year of publication | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxix, 294 p. : |
| Other physical details | ill. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Achievable dreams -- Horizons where aspiration gazes -- Luxury : aim high for a strong head start -- Business tool - deciphering the "algebra" of consumer's minds -- Rule #1: it is all about the "beef" (dimension: authenticity and value) -- Rule #2: it is all about the design and experience -- Rule #3: it is all about creating the "new" (dimension: innovation and leadership) -- Rule #4: it is all about "fame" (dimension: marketing, communication and distribution) -- Rule #5: it is all about "higher values" (dimension: sustainability and simplicity) -- Urban futures : opportunities for tomorrow's high end -- Premium products & experiences through high design -- Design for tomorrow -- Creating new high end propositions -- Know thy customer: sequencing the genome of the high end mind. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Luxury goods industry. |
| Topical Term | Luxuries. |
| Topical Term | New products. |
| Topical Term | Product design. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gofman, Alex. |
| Personal name | Moskowitz, Howard R. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10443302 |
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