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Marketing research :

Malhotra, Naresh K., author.

Marketing research : applied insight / Daniel Nunan, David F. Birks, Naresh K. Malhotra. - Sixth edition. - Harlow, England ; New York : Pearson, 2020. - xvii;951p

ISBN: 9781292308722

LCCN: 2019049934

LC Class. No.: HF5415.2 / .M354 2020

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