Marketing research : (Record no. 259527)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00584nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121150950.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221024b xxu||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2019049934 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292308722 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | Eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .M354 2020 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K., author. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | applied insight / |
| Statement of responsibility, etc | Daniel Nunan, David F. Birks, Naresh K. Malhotra. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Sixth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow, England ; New York : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii;951p |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Long Loan Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Rongo University Library | Rongo University Library | New Materials Shelf | 24/10/2022 | HF5415.2 .M354 2020 | 202200447 | 24/10/2022 | 24/10/2022 | Long Loan Books | |||||
| Library of Congress Classification | Non-fiction | Rongo University Library | Rongo University Library | New Materials Shelf | 24/10/2022 | HF5415.2 .M354 2020 | 202200448 | 24/10/2022 | 24/10/2022 | Long Loan Books |