Underdog advertising
Flowers, Paul W.
Underdog advertising proven principles to compete and win against the giants in any industry / [electronic resource] : Paul W. Flowers. - Dallas, Tex. : Brown Books, c2006. - x, 214 p. : ill. .
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Advertising.
Advertising campaigns.
Marketing.
Electronic books.
HF5823 / .F55 2006eb
659.1/13
Underdog advertising proven principles to compete and win against the giants in any industry / [electronic resource] : Paul W. Flowers. - Dallas, Tex. : Brown Books, c2006. - x, 214 p. : ill. .
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Advertising.
Advertising campaigns.
Marketing.
Electronic books.
HF5823 / .F55 2006eb
659.1/13