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Underdog advertising [electronic resource] : proven principles to compete and win against the giants in any industry / Paul W. Flowers.

By: Contributor(s): Material type: TextPublication details: Dallas, Tex. : Brown Books, c2006.Description: x, 214 p. : illSubject(s): Genre/Form: DDC classification:
  • 659.1/13 22
LOC classification:
  • HF5823 .F55 2006eb
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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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