Measuring marketing
Davis, John, 1960 Feb. 17-
Measuring marketing 110+ key metrics every marketer needs / [electronic resource] : John A. Davis. - 2nd ed. - Singapore : John Wiley & Sons Singapore, 2013. - xxii, 344 p. : ill.
Includes bibliographical references and index.
section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing--Evaluation.
Marketing research.
Electronic books.
HF5415 / .D38 2013eb
Measuring marketing 110+ key metrics every marketer needs / [electronic resource] : John A. Davis. - 2nd ed. - Singapore : John Wiley & Sons Singapore, 2013. - xxii, 344 p. : ill.
Includes bibliographical references and index.
section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing--Evaluation.
Marketing research.
Electronic books.
HF5415 / .D38 2013eb