Measuring marketing [electronic resource] : 110+ key metrics every marketer needs / John A. Davis.
Material type:
TextPublication details: Singapore : John Wiley & Sons Singapore, 2013.Edition: 2nd edDescription: xxii, 344 p. : illSubject(s): Genre/Form: LOC classification: - HF5415 .D38 2013eb
Includes bibliographical references and index.
section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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