Best practices in marketing with email newsletters
Best practices in marketing with email newsletters for marketers and publishers / [electronic resource] :
editor, Marcia Yudkin ; managing editor, Alexis D. Gutzman ; publisher, Anne Holland.
- Portsmouth, R.I. : MarketingSherpa, Inc., 2002.
- 194 p. : ill.
- Practical know-how & case studies .
pt. 1. Email newsletters : the basics -- pt. 2. Formulating your email newsletter strategy -- pt. 3 Newsletter format, length, frequency, and timing -- pt. 4 Content -- pt. 5 Growing subscribers -- pt. 6 Managing distribution and your list -- pt. 7 Measuring performance -- pt. 8 Basic vendor & supplier guide.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Internet marketing.
Electronic mail systems.
Electronic books.
HF5415.1265 / .B47 2002eb
pt. 1. Email newsletters : the basics -- pt. 2. Formulating your email newsletter strategy -- pt. 3 Newsletter format, length, frequency, and timing -- pt. 4 Content -- pt. 5 Growing subscribers -- pt. 6 Managing distribution and your list -- pt. 7 Measuring performance -- pt. 8 Basic vendor & supplier guide.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Internet marketing.
Electronic mail systems.
Electronic books.
HF5415.1265 / .B47 2002eb