Best practices in marketing with email newsletters (Record no. 58979)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01579nam a2200313 a 4500 |
| 245 00 - TITLE STATEMENT | |
| Title | Best practices in marketing with email newsletters |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Portsmouth, R.I. : |
| Name of publisher | MarketingSherpa, Inc., |
| Year of publication | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 194 p. : |
| Other physical details | ill. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Practical know-how & case studies |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. 1. Email newsletters : the basics -- pt. 2. Formulating your email newsletter strategy -- pt. 3 Newsletter format, length, frequency, and timing -- pt. 4 Content -- pt. 5 Growing subscribers -- pt. 6 Managing distribution and your list -- pt. 7 Measuring performance -- pt. 8 Basic vendor & supplier guide. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internet marketing. |
| Topical Term | Electronic mail systems. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Yudkin, Marcia. |
| Personal name | Gutzman, Alexis D. |
| Personal name | Holland, Anne. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10035715 |
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