Marketing to the campus crowd
Morrison, David A.
Marketing to the campus crowd everything you need to know to capture the $200 billion college market / [electronic resource] : by David A. Morrison. - Chicago, Ill. : Dearborn Trade, c2004. - xx, 252 p.
Includes bibliographical references and index.
A few notes -- Going back to school -- Why college marketing? ("what's all the fuss?" -- College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through "big mother" -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned "insider" -- We want to hear from you!
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Universities and colleges--Marketing.--United States
College publicity.
Electronic books.
LB2342.82 / .M67 2004eb
378.1/06
Marketing to the campus crowd everything you need to know to capture the $200 billion college market / [electronic resource] : by David A. Morrison. - Chicago, Ill. : Dearborn Trade, c2004. - xx, 252 p.
Includes bibliographical references and index.
A few notes -- Going back to school -- Why college marketing? ("what's all the fuss?" -- College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through "big mother" -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned "insider" -- We want to hear from you!
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Universities and colleges--Marketing.--United States
College publicity.
Electronic books.
LB2342.82 / .M67 2004eb
378.1/06