Marketing to the campus crowd (Record no. 71697)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01796nam a2200301Ia 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 378.1/06 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Morrison, David A. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing to the campus crowd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chicago, Ill. : |
| Name of publisher | Dearborn Trade, |
| Year of publication | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx, 252 p. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | A few notes -- Going back to school -- Why college marketing? ("what's all the fuss?" -- College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through "big mother" -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned "insider" -- We want to hear from you! |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Universities and colleges |
| Topical Term | College publicity. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10057394 |
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