The great tween buying machine
Siegel, David L.
The great tween buying machine capturing your share of the multi-billion-dollar tween market / [electronic resource] : Capturing your share of the multi-billion-dollar tween market David L. Siegel, Timothy J. Coffey, and Gregory Livingston. - Chicago : Dearborn Trade Publishing, c 2004. - xi, 225 p. : ill.
Originally published: Ithaca, N.Y.: Paramount Marketing Pub., 2001.
Includes bibliographical references (p. 207-209) and index.
Part 1: Who are these tweens? -- Why bother with the tween market? -- What drives tweens? -- Tween money and influence -- Tweens' interests and activities -- Happiness is being a tween -- Education isn't what it used to be -- Tweens' favorite things: food, music, fashion, and toys -- Part 2: Marketing, advertising, and new product development -- The old media and the new media -- Advertising that works with tweens -- How to use licensing -- Finding tweens at the grass roots level -- Developing new products for tweens -- Researching and staying in touch.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Child consumers.
Market segmentation.
Electronic books.
HF5415.32 / .S55 2004eb
658.8/0083/4
The great tween buying machine capturing your share of the multi-billion-dollar tween market / [electronic resource] : Capturing your share of the multi-billion-dollar tween market David L. Siegel, Timothy J. Coffey, and Gregory Livingston. - Chicago : Dearborn Trade Publishing, c 2004. - xi, 225 p. : ill.
Originally published: Ithaca, N.Y.: Paramount Marketing Pub., 2001.
Includes bibliographical references (p. 207-209) and index.
Part 1: Who are these tweens? -- Why bother with the tween market? -- What drives tweens? -- Tween money and influence -- Tweens' interests and activities -- Happiness is being a tween -- Education isn't what it used to be -- Tweens' favorite things: food, music, fashion, and toys -- Part 2: Marketing, advertising, and new product development -- The old media and the new media -- Advertising that works with tweens -- How to use licensing -- Finding tweens at the grass roots level -- Developing new products for tweens -- Researching and staying in touch.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Child consumers.
Market segmentation.
Electronic books.
HF5415.32 / .S55 2004eb
658.8/0083/4