The great tween buying machine (Record no. 71703)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02060nam a22003614a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/0083/4 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Siegel, David L. |
| 245 14 - TITLE STATEMENT | |
| Title | The great tween buying machine |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chicago : |
| Name of publisher | Dearborn Trade Publishing, |
| Year of publication | c 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi, 225 p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Originally published: Ithaca, N.Y.: Paramount Marketing Pub., 2001. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1: Who are these tweens? -- Why bother with the tween market? -- What drives tweens? -- Tween money and influence -- Tweens' interests and activities -- Happiness is being a tween -- Education isn't what it used to be -- Tweens' favorite things: food, music, fashion, and toys -- Part 2: Marketing, advertising, and new product development -- The old media and the new media -- Advertising that works with tweens -- How to use licensing -- Finding tweens at the grass roots level -- Developing new products for tweens -- Researching and staying in touch. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Child consumers. |
| Topical Term | Market segmentation. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Coffey, Timothy J. |
| Personal name | Livingston, Gregory. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10057400 |
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